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$41.00
$41.00
$21.00
$41.00
$21.00

Shirts

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$140.28
$63.00
$140.28
$59.00
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from $102.43
$54.00
from $102.43
from $151.37
$68.00
from $151.37
$200.00
$200.00
$62.76
$36.00
$62.76
$99.00
$36.00
$99.00
$77.72
$45.00
$77.72
from $103.14
$45.00
from $103.14
$91.96
$41.00
$91.96
$54.34
$27.00
$54.34
$175.96
$36.00
$175.96

Black Friday Early Access — Up to 50% Off!

Black Friday Early Access — Up to 50% Off!

Black Friday Early Access — Up to 50% Off!

Black Friday Early Access — Up to 50% Off!

Black Friday Early Access — Up to 50% Off!

Black Friday Early Access — Up to 50% Off!

Black Friday Early Access — Up to 50% Off!

Black Friday Early Access — Up to 50% Off!

Black Friday Early Access — Up to 50% Off!

Black Friday Early Access — Up to 50% Off!

Black Friday Early Access — Up to 50% Off!

Black Friday Early Access — Up to 50% Off!

Saloos Women’s Quilted Zip-Up Jacket with Faux Fur Collar

Saloos Women’s Quilted Zip-Up Jacket with Faux Fur Collar

from $118.52
$59.00
from $118.52
Saloos Women Teddy Fur Long Coat – Soft Textured Winter Layer

Saloos Women Teddy Fur Long Coat – Soft Textured Winter Layer

$153.45
$77.00
$153.45
Saloos Women’s Plaid Open Front Lightweight Coat with Side Pockets

Saloos Women’s Plaid Open Front Lightweight Coat with Side Pockets

from $156.00
$54.00
from $156.00
Saloos Women's Drawstring Utility Coat

Saloos Women's Drawstring Utility Coat

$197.66
$68.00
$197.66
Saloos Button Up Winter Coat with Pockets

Saloos Button Up Winter Coat with Pockets

$33.00
$81.00
$33.00

Skirts

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Saloos Women’s Striped V-Neck Knit Sweater

Saloos Women’s Striped V-Neck Knit Sweater

$134.89
$41.00
$134.89
Saloos Women’s Long Metallic Shimmer Knit Tunic Top with Tassels
Saloos Women's Sequin Metallic Cap Sleeve Top

Saloos Women's Sequin Metallic Cap Sleeve Top

from $97.01
$39.00
from $97.01
Women's Plaid Panel Cotton Dress

Women's Plaid Panel Cotton Dress

$28.59
$27.00
$28.59

Jackets

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$116.37
$68.00
$116.37
$100.09
$44.00
$100.09
from $135.04
$54.00
from $135.04

Trousers

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$99.70
$45.00
$99.70
$140.07
$45.00
$140.07
$211.22
$41.00
$211.22
$165.48
$50.00
$165.48

Branded Quality You Can Feel — Shop the Trend!

Branded Quality You Can Feel — Shop the Trend!

Branded Quality You Can Feel — Shop the Trend!

Branded Quality You Can Feel — Shop the Trend!

Branded Quality You Can Feel — Shop the Trend!

Branded Quality You Can Feel — Shop the Trend!

Branded Quality You Can Feel — Shop the Trend!

Branded Quality You Can Feel — Shop the Trend!

Branded Quality You Can Feel — Shop the Trend!

Branded Quality You Can Feel — Shop the Trend!

Branded Quality You Can Feel — Shop the Trend!

Branded Quality You Can Feel — Shop the Trend!

Dresses

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$200.00
$200.00
$62.76
$36.00
$62.76
$59.00
$59.00
$59.79
$38.00
$59.79
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Our Most Selling Items

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from $118.52
$59.00
from $118.52
$153.45
$77.00
$153.45
from $156.00
$54.00
from $156.00
$197.66
$68.00
$197.66
$25.00
$49.00
$25.00
$12.00
$24.00
$12.00
$21.00
$42.00
$21.00
$12.00
$23.00
$12.00
$24.00
$48.00
$24.00
$13.00
$26.00
$13.00
$24.00
$48.00
$24.00
$16.00
$32.00
$16.00

Trending Now

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$200.00
$200.00
$99.00
$36.00
$99.00
$100.09
$44.00
$100.09
from $135.04
$54.00
from $135.04
$72.00
$50.00
$72.00
$100.73
$45.00
$100.73
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ABOUT US

At Prime Allure, we believe in the power of fashion to inspire confidence and celebrate individuality. Our brand is dedicated to providing trendy and stylish clothing for girls of all ages, allowing them to express their unique personalities through their outfits.

Knitwear

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$191.51
$90.00
$191.51
$99.70
$45.00
$99.70
$134.89
$41.00
$134.89
$175.96
$36.00
$175.96
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Paisley & Pearls

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$62.76
$36.00
$62.76
$21.00
$41.00
$21.00
$27.00
$54.00
$27.00
1of4

New Season, New Styles — Explore the Latest Collection!

New Season, New Styles — Explore the Latest Collection!

New Season, New Styles — Explore the Latest Collection!

New Season, New Styles — Explore the Latest Collection!

New Season, New Styles — Explore the Latest Collection!

New Season, New Styles — Explore the Latest Collection!

New Season, New Styles — Explore the Latest Collection!

New Season, New Styles — Explore the Latest Collection!

New Season, New Styles — Explore the Latest Collection!

New Season, New Styles — Explore the Latest Collection!

New Season, New Styles — Explore the Latest Collection!

New Season, New Styles — Explore the Latest Collection!

Shop All

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$200.00
$200.00
$116.37
$68.00
$116.37
$62.76
$36.00
$62.76
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Limited Edition

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$140.07
$45.00
$140.07
$139.02
$81.00
$139.02
$100.09
$44.00
$100.09
$151.78
$41.00
$151.78
$138.54
$41.00
$138.54
$100.00
$39.00
$100.00
$127.72
$41.00
$127.72
$39.62
$24.00
$39.62
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ABOUT OUR BRAND

At Prime Allure, we believe clothing should do more than just look good — it should feel good, last long, and represent who you are. Our mission is to bring high-quality, stylish, and comfortable branded apparel to customers across the United States at prices that make sense..

Top Reviews

Stephanie W., California
Wednesday, Jan 26, 2025
Quality is amazing! The fabric feels premium and the fit is exactly as described. I’ve ordered from many online stores, but this one really exceeded my expectations
Jordan B., Texas
Wednesday, Feb 16, 2025
Shipping was fast and the clothes look exactly like the pictures. I got so many compliments on my outfit!
Riley M., New York
Friday, May 26, 2025
Super soft material and great stitching. You can tell the products are high quality. My new favorite clothing store!
Noah S., Ohio
Wednesday, Jan 06, 2025
I bought two Jackets and they are honestly the best purchase I made this season. Warm, comfy, and looks premium.